Custom GPTs: AI that Speaks Your Brand Language
It’s easier than ever to communicate. And that makes it harder than ever to stand out. With tools like ChatGPT, anyone can generate content. Which means your audience is flooded. So why should your message be the one that sticks?
Yes, AI is part of the problem. But at gr8, we saw the opportunity too. What if AI could become part of the solution? The real challenge: can we teach AI to speak your brand’s language?
Or are we stuck with the same generic copy that sounds like it came straight from a mid-2000s commercial?
AI that Speaks Your Brand Language
Here’s the good news: AI is trainable. Which means it’s entirely possible to teach a tool like ChatGPT how to reflect your brand identity. But only if you give it the right input.
At gr8, we’ve spent years running sessions with clients to uncover their brand story, tone of voice, target audience, and the pains and gains that matter most. In other words: everything that helps a brand stand out instead of fade away.
Now imagine feeding that into an AI bot. The result? Tailored content that hits home with exactly the right audience. And yes, it works.
With ChatGPT, you can build a Custom GPT: an AI assistant specificly trained on your brand story, tone of voice, audiences, and more.
From AI to Smart Team Member
Garbage in = garbage out. So yes, your prompts and how you train it really matter.
But if you get it right? You’ll have a new team member who can support you with nearly every piece of communication:
- Content creation: social posts, emails, ads, proposals, webpages? You name it!
- Editing: checks your copy for tone of voice and audience fit
- HR support: writes or edits job descriptions in the right tone
- Translations that fit your international audience
- Internal knowledge base: helps new colleagues get up to speed fast
In other words: your super-intern, creative copywriter, and editor. All rolled into one.
Why this is gr8 for your brand
There’s more than one reason to get excited about this.
Consistency – From newsletters to job ads: your tone and style stay spot-on across every piece of content. That means stronger branding and sharper messaging.
Knowledge capture – Everything that makes your brand unique, stored in one place. And yes, you can ask it questions too.
Efficiency and scalability – Create content faster, without compromising on quality or brand feel.
Creative input – Get fresh perspectives and unexpected ideas. Your Custom GPT loves to brainstorm.
Ongoing improvement – The GPT learns from your feedback and keeps getting smarter.
Ready to build your own Custom GPT?
First, we’ll work with you to uncover the core of your brand. Your audiences, what you mean to them, how they see you, and how you want to be seen. Then, we’ll train your GPT so it understands your brand better than anyone else.
Of course, we’ll thoroughly test and optimise your Custom GPT. And we’ll train your team too, so everyone can use it with confidence. Clear instructions, real examples, and support that leads to content that touches your audience. That’s what we call gr8 communication.