gr8 gets to work for art and culture

Art & culture – a sector that is incredibly important for the creative vibe of a city. They bring surprise, wonder, and dynamism. And they make a city vibrant, innovative, and open-minded.

Kunst & cultuur voor KOP en Witte Rook

KOP and Witte Rook are dedicated to realizing art projects with talented artists. Recognizing the importance of their work for the city of Breda, both organizations received a four-year grant from the Municipality of Breda as part of the new cultural policy. One of the grant’s conditions was to increase the public accessibility of their work. In other words, the foundations’ projects must more clearly contribute to the lives of Breda’s residents—by making their art initiatives more accessible and appealing to a broader audience and connecting more people with their projects.

Both foundations selected our agency to support them in this mission—focusing on positioning, understanding their target audiences, and developing a communication plan. And all this for a sector with true social significance, allowing us to tell impactful stories and showcase the versatility and diversity of art. A great opportunity to combine creativity with social impact. In short, a project that perfectly aligns with gr8!

First, we started by refining the propositions of the foundations, creating a clear, distinctive, and compelling brand narrative. Next, based on their objectives and target audiences, we determine the most effective storylines for their external communication. Finally, we develop a personalized ChatGPT (a ‘Custom GPT’) for them, enabling them to create better content with less effort while staying true to their own DNA and goals.

These projects perfectly showcase what gr8 excels at: turning strategy into a creative concept with storylines and a personalized AI solution (Custom GPT), enabling you to create better content yourself.

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