Tone Of Voice: the voice of your brand
Building a strong brand takes a long time and is all about ‘connecting’. It is not only important what you say to your audience, but more importantly, how you say it. Just like in a personal conversation, the tone in which you communicate can make a world of difference in how your audience receives you. This subtle but oh-so-important nuance is known as your brand’s ‘tone of voice’. Capturing this is a must – which has become even more important in the age of AI. Why? We explain all of this and more in this blog
It’s all about how you say it.
Your ‘tone of voice’ is an important part of how you come across as a brand, person or organisation. It is the personality that forms the foundation of all your communication. It is the difference between a boring monologue and an engaging conversation. Indeed, it is the difference between standing out and not being heard. In the age of AI, it is more important than ever to have a distinctive voice.
Your own voice should guide all your communications. From your social posts to your e-mail signature. And from your website to that personal Christmas greeting. Although the focus is often on what we say, your voice actually tells a lot more about you than you might think. It’s simple: the tone determines the music!
So, of course, pay attention to what you say, but don’t forget: how you say it largely determines whether your message gets across.
Why is your own Tone Of Voice so important?
A good tone of voice gives your brand a human touch and therefore ensures that people can identify with your brand. When you use a consistent tone of voice, you create a familiar sound that sticks in your customers’ ears like a familiar tune. It helps you stay consistent. With a consistent tone, you are recognisable to your target audience. By using a consistent and unambiguous way of communicating, you create trust and ensure that your brand sticks with your target group. With a consistent way of speaking, you reinforce brand personality. It makes your brand more human and creates an emotional connection with your target group.
Using a recognisable ‘voice’ gives the customer the feeling that they are not just dealing with a company, but with a person. The lack of a tone of voice can even be counterproductive. Mixing woolly and hip language or alternating between formal and informal can be confusing for your audience. It only adds to the question of who you actually are.
The Era of AI: Tone Of Voice more important than ever
Recognisable? Now that everyone can use AI to generate texts, communication is looking more and more alike. Logically so, since all such communication is created in the same way. Therefore, finding your unique voice is more important than ever. In an era that is infamous for looking more and more alike, settng yourself apart is not a communication strategy, but an absolute must. Using a CustomGPT is een handige manier om ‘the best of both worlds’ te combineren: AI gebruiken voor originele, efficiënte content.
And the Tone Of Voice? The tone of your brand is crucial input for a CustomGPT. This is how you teach AI to communicate from your brand’s perspective, in the voice that suits it.
How do you capture the voice of your brand?
It all starts with the basics: the essence of your brand and the values it represents. For example, a playful, jolly tone suits a brand targeting a young and adventurous audience very well. But do you want your brand to exude trust and credibility? Then a formal approach is more appropriate.
In a Tone Of Voice you can record:
- Which words you use or don’t use
- Difficult words or not
- Length of sentences
- Active or passive language
- Formal or informal language
So, what is your brand’s voice? To determine this, it is important as a brand to delve into who you are, what your brand values are and who your target audience is. Only then can you find the right voice for your brand. We are here to help you! We like to get to the core of your brand personality and find the right voice to match.
We can also help you build a CustomGPT, to put your Tone Of Voice to work right away! Read more about CustomGPTs here.