REWIN
Accelerating the plantbased transition in the region
The plantbased transition offers West-Brabant a unique opportunity to create lasting societal and economic value. The region brings together strong entrepreneurs, knowledge institutions, and an engaged government, jointly building new value chains, innovations, and solutions for challenges related to food, materials, and sustainability.
Many organisations in the region are already taking concrete steps. At the same time, this opportunity calls for direction, alignment, and acceleration. Not fragmented efforts, but a collective movement that clearly shows: this is what West-Brabant stands for.
For REWIN, this represents a clear role: to stimulate and strengthen the plant-based transition as a regional force. By connecting existing initiatives and scaling the movement.
“Under the guidance of gr8, the existing plantbased ecosystem has re-energised itself into The Plantbased Network, building further on the shared ambition: to be a frontrunner in this green transition.”
Stephanie ter Borg, director REWIN
The behavioural question
What needs to happen?
Entrepreneurs, educational institutions, and governments should see themselves as active builders of this transition. Not as separate actors, but as part of a larger whole. And they should connect their initiatives so the movement grows in scale, visibility, and impact.
Our approach
Together with REWIN, we are building The Plantbased Network as a unifying platform for the region. Not as a campaign, but as an ecosystem in which collaboration is central and the transition is made tangible and concrete.
We develop and safeguard a clear positioning and overarching narrative for the network, framing the plant-based transition as an opportunity. For innovation, economic development, and societal relevance. Collaboration between entrepreneurs, education, and government is always at the core.
In this way, the transition gains a shared language and a shared direction.
We continuously translate this narrative into:
- a recognisable overarching story for The Plantbased Network
- Plantbased Stories showcasing how organisations in the region are already contributing
- formats and tools that stimulate connection, knowledge-sharing, and collaboration
- communication that invites others to join and help build the movement
What this set in motion
The plantbased transition gains a face, a story, and a network. Organisations recognise their own role within the bigger picture and feel part of a region that wants to move forward.
Existing energy is connected and amplified, allowing the movement to keep growing.
West-Brabant positions itself as a region where the plantbased transition is not only discussed, but actively shaped.
Sounds familiar?
Are you working on a regional, societal, or economic transition — and do you want to connect and accelerate existing energy?
Read how we work on Societal Impact, or schedule an introduction.
