Avans University of Applied Sciences
Getting Gen Z interested in a technical education is no easy task. But it’s absolutely essential. Avans University of Applied Sciences revamped the curriculum of its technical academy to better align with what young people want. It was up to us to develop the positioning and campaigns that would encourage them to consider a future in technology, with enrollment in the academy as the first step.
Together with gr8 agency, we developed a powerful positioning for our technical academy, ATIx, and its programs. The storylines that emerged from this now form the foundation of our long-term external communications. We are very happy with the result and the depth of our collaboration.
Femke van Seeters, Strategic Advisor ATIx, Avans University of Applied Sciences
What do we do for Avans
Electrical Engineering Dual Program – Campaign and promotion
We also tapped into the desire of the new generation to contribute to the future when promoting the dual Electrical Engineering program. Two days of study, three days of gaining hands-on experience on the job, and working with major players in the energy transition. A great story—but it still needed to reach the right audience.
To achieve this, we created an engaging promotional video, online ads, and banners. The primary goal: driving attendance to the Open Doors Evening and increasing enrollments for this dual program. A campaign that helped talented future-makers with their study choice!
