Carlton Oasis
From hotel to regional guide
Carlton Oasis offers everything for an appealing stay: restaurant ROAM, the playful Desert Inn Pub, and extensive facilities. Yet for many potential guests, Voorne-Putten is not an obvious destination for a weekend or midweek getaway.
The challenge was therefore twofold: strengthen the positioning of Carlton Oasis while also showing why Voorne-Putten is worth choosing deliberately. With Carlton Oasis as a trusted guide in a region waiting to be explored.
The behavioural question
What needed to change?
Potential guests should no longer see Voorne-Putten as “unknown,” but as an attractive and versatile destination. And they should come to view Carlton Oasis as the logical starting point and personal guide for their stay.
Our approach
We immersed ourselves in the world of the different target audiences and explored how they choose a weekend or midweek break. What we found: people don’t search for a hotel — they search for a complete and easy-to-grasp idea. What can I do there? What will my time look like?
Based on that insight, we developed the campaign concept 48 Hours in Voorne-Putten. Not a generic promotion, but a concrete timeframe showing how much you can experience in a short stay.
Carlton Oasis was positioned as the personal guide. The hotel that helps you make the most of your 48 hours. With multiple storylines tailored to different interests, ensuring there is truly something for everyone.
This turned the region from an abstract location into a clear and compelling stay concept.
Curious about the campaign? Discover 48 Hours in Voorne-Putten here.
The concept was translated into:
- clear audience and persona insights
- three storylines centred around activities, hotspots, and experiences
- web copy and photography that make the region tangible and inviting
What this set in motion
Voorne-Putten gained a clear and appealing narrative in which guests recognise themselves. Carlton Oasis became more than a place to stay. It became the starting point for discovery.
The campaign makes choosing easier: you see what you can do, what your time will look like, and why this destination fits your way of relaxing.
Sounds familiar?
Do you want to make your location, brand, or region more attractive by putting your audience’s perspective at the centre and making choices concrete?
Read how we work on Growth & Activation, or schedule an introduction.
