Municipality of Roosendaal

The relocation of the Bravis hospital to De Bulkenaar in Roosendaal has a significant impact on the surrounding area—not only for the people living there but also for the environment, which plays a key role in the new area development. From the very first plans, we have been involved in the communication, with the primary goal of increasing support for this ambitious healthcare and landscape project.

Proposition and content for De Bulkenaar

A shared vision (of municipality and the hospital) is a crucial starting point in collaborations like these. We began with workshops involving key decision-makers to draft a unified narrative. We wrote ‘A Green Heart for Health,’ mapped out target audiences and objectives, and developed a compelling identity. Next, we entered the phase of ‘togetherness.’ Through various meetings, we sought active participation from residents. And with strong content, we’ve supported attention and interest in this plan.