Kühne + Heitz
Attracting new employees in a competitive industry can be quite a challenge. This is no exception for Kühne + Heitz. The international trading company, active in Food Trading since 1974, wants to be and remain attractive to new talent. But how do you do that with communication?
With a good employer branding plan and a long breath. After all, building an employer brand is also a matter of attention and sensible long-term thinking.
Employer Branding
An employer brand requires a rock-solid foundation. A base you can build on, giving your organization a distinct identity. Potential candidates and passive job seekers are looking for that identity: they want to envision themselves within an organization they can identify with. They want to get an idea of the employer’s ways and decide whether—and why—they’d want to work for you.
Before launching any campaigns, the foundation must be in place. From there, communication needs to be consistently visible. This is exactly what we do for Kühne + Heitz. With a strong plan and compelling stories, we position this fantastic company as an attractive employer.
- Workshops storylines
- Employer Value Proposition
- Social media strategy
- Content creation
