REWIN
West-Brabant faces major societal and economic challenges: transitions in energy, food, industry, and the labour market. Within this dynamic landscape, the Economic Board West Brabant plays a central role. Yet that role is complex. The board operates between entrepreneurs, education, and government, working on long-term challenges that are not always immediately visible.
The challenge is to position this role clearly and recognisably. Not as a discussion table or policy body, but as a catalyst for collaboration and a strategic guide for the region.
gr8 agency has captured the complex role of the Economic Board West Brabant in a powerful and clear narrative. It provides direction for our communication strategy, which we are now shaping further through storytelling.
Stephanie ter Borg, Director REWIN
The behavioural question
What needs to happen?
Stakeholders — from policymakers to entrepreneurs and partners — should not only know what the Economic Board does, but understand when and why they should engage with it. And they should actively involve the board in challenges that shape the region’s future.
Our approach
We started at the core: what is the unique role of the Economic Board in West Brabant, and how does it relate to other players in the region?
Together, we brought focus to the board’s story. We sharpened its positioning and profile, making clear choices about its role, themes, and added value. Not broader than necessary, but sharp enough to provide direction.
As a result, the Economic Board was not only explained more clearly — it was understood more clearly.
We translated this positioning into:
- a recognisable overarching narrative for the Economic Board
- communication that places collaboration and long-term impact at the centre
- a consistent tone and language aligned with a strategic, connecting role
What this set in motion
The Economic Board gained a clearer profile within the region. Stakeholders now understand what the board stands for and when collaboration makes sense.
The board becomes more visible as a strategic hub where ambitions converge and are translated into action. Positioning thus functions as a behavioural compass: for the board itself and for its partners.
Sounds familiar?
Do you operate in a complex environment with multiple interests, and want to position an organisation or partnership clearly without oversimplifying?
Read how we work on Direction & Positioning, or schedule an introduction.
