BLOS: showing character with a strong story
A brandstory guides positioning and makes you recognizable to your audience. It’s gold for any brand! Especially for one that’s still being built, growing rapidly, and looking to attract the right team, like BLOS Kinderopvang. gr8 facilitated a brand session and crafted the brand story for the organization based on its output.
Worksession for input
During a one-day workshop, we focused on the brand character, the needs and interests of the target audiences, and the key environmental factors and sentiments that BLOS encounters. Together, we returned to the core: What does BLOS stand for? What value does the organization add? And what does it mean to be a “Blosser”? With these insights, we clarified BLOS’s brand identity and immediately began embedding it with a few team members. This established a foundation for further communication.
The output of the session was translated into a brandstory that creatively incorporated BLOS’s archetype, the Explorer. *”BLOS, an adventure every day”* became the content umbrella for communication aimed at (new) parents and employer branding. KAAPS brought the brand story to life visually, resulting in a spot-on brand movie.
How the umbrella is used in communication
BLOS has managed to position itself in a distinctive and recognizable way, while also being more audience-focused, all grounded in the brand essence we defined together. The brand story and video were launched on its (social) channels and successfully used for employer branding campaigns.
Translating a communication challenge into an umbrella that can be widely applied to reach your audience in multiple ways. That’s how you bring paper tigers to life. What communication challenges are you facing? We’d love to think along with you!