10 ChatGPT Tips for Smarter Brand Communication
Are you getting the most out of ChatGPT? Or are you barely using it in your brand strategy? Either way — AI is here to stay. And smart brands know how to make it work for them.
At gr8 agency, we believe AI can make your brand communication smarter, more consistent, and more efficient. But only if you use it right — with sharp prompts, a clear strategy, and a view of ChatGPT as more than “just a chatbot.”
That’s why we’re sharing 10 tips to help you get the most out of ChatGPT — and boost your brand while you’re at it. Still struggling to figure out how AI can support your brand? No worries — we’re here to help.
1. Be Clear – chatGPT is not Google
ChatGPT doesn’t work like a search engine where you just type in a few keywords. While Google runs on keywords, ChatGPT needs a proper briefing — just like you’d give a real colleague. The more specific and clear your input, the better the output. Provide context, goals, and expectations — exactly like you would in a team briefing.
2. Refine – context is everything
Not getting the answer you’re after? Sorry to break it to you, but the problem is usually the question — not ChatGPT. Add more detail, clarify your intent, or ask a follow-up question. ChatGPT learns from context and repetition, so keep refining your input until you hit that sweet spot.
3. Roleplay – who’s ChatGPT today?
ChatGPT can play any role you need. Whether it’s a seasoned brand strategist, a creative copywriter, or a data analyst — the more clearly you define the role, the better your results. This way, you’ll get output that’s sharper, more relevant, and tailored to your needs.
4. Examples – show, don’t tell
The more specific you are about what you want, the better the answer. And nothing beats examples. Got something you’ve written that you’re proud of? Or saw a social post from a competitor that secretly impressed you? Share examples of the tone, style, or structure you’re after — and ChatGPT will follow your lead.
5. Set boundaries – be clear about what you don’t want
Want a short and snappy answer? Prefer to avoid technical jargon? Set clear boundaries up front to avoid getting responses that are too long, too complex, or too generic. It’ll save time — and make the output instantly more usable.
6. Tone of Voice – tell ChatGPT how to sound
Tone of voice is key to consistent brand communication. ChatGPT can easily adapt — but only if you tell it what kind of style you’re after. Do you want formal and businesslike? Or playful and approachable?
Pro tip: If you’ve got a Tone of Voice document, upload it. It makes all the difference.
7. Ask for options – the more the merrier (if you ask for it)
Why settle for one version when you can get three — or even ten? Ask ChatGPT for multiple variations to explore different angles right away. It’s a fast way to get to stronger results without rewriting everything yourself.
8. Brainstorm buddy – your go-to idea generator
Creativity starts with inspiration — and ChatGPT is a great sparring partner. Whether you’re working on a new campaign, slogan, or content concept, let ChatGPT think along with you first. Ask for out-of-the-box ideas to spark fresh perspectives you can build on.
9. Learn from your prompts – save what works
Good prompts = good output. If a certain prompt delivers strong results, save it and tweak it for future sessions. A solid structure — like defining a clear role, content type, and tone of voice — helps you get consistently high-quality results.
10. Check, double-check – always review the output
ChatGPT is a powerful tool, but not foolproof. It can occasionally provide outdated or incorrect information. So use it as a starting point — but always fact-check important details before you hit publish.
Bonus tip: Take your brand to the next level with a Custom GPT
At gr8, nothing gets us more excited than bold brand strategies that truly make an impact. And yes — these days, we build them hand in hand with AI.
With a Custom GPT, we teach AI everything about your brand — from tone of voice and target audiences to your brand story, services, and products. It’s like gaining an extra team member. One that never calls in sick and helps you create content in every shape and form.
And of course, we’ll guide you and your team every step of the way — so you can start using AI effectively in your brand communication. Need a hand getting started?