Great Talks 2: Greenwashing or Absolute Necessity?
The world is changing rapidly. Developments impact our lives, our work, and our brands. On October 10th, the national Day of Sustainability in the Netherlands, we rekindled the Great Talks campfire. We all know that the world is burdened by climate change and that we must act for a sustainable future. But how do we approach this?
We need to talk!
How do we make a real difference? And how do we ensure others do the same? During this second edition of Great Talks, inspiring speakers managed to rekindle the fire once again.
From measuring impact to thinking impact
Jacqueline Scheidsbach, Executive Director of the Impact Centre Erasmus, kicked things off with a clear message: measuring impact is like looking in the rearview mirror. Impact is always measured in hindsight. If we want to create real (and timely) change, we need to start thinking impact in advance and align our choices accordingly. No post-hoc adjustments to ESG goals, but focus from the beginning on how your organization will contribute to making the world a better place. Implement consistent policies that are truly sustainable, especially if this aligns with your mission and communications. And be open and transparent about the concrete steps you take. Conscious Business is the way forward.
Challenging the convenience culture
Marc Lensen then took the floor. Drawing from his sustainability experience in waste management, the fashion industry, and the energy transition, he urged us to examine our own behavior. From casually tossing away waste to buying yet another pair of jeans we don’t really need—sustainable action demands awareness and the courage to go against the grain. In a world full of temptations for convenience, the power lies in making small, conscious choices. “A better environment starts with you” still holds true.
How do you influence (sustainable) behavior?
Lastly, Vincent ten Have, Behavioural Design Director at SUE & The Alchemists, provided insights into behavior change. Everyone knows things need to change, but how do you get people on board? Companies and governments often miss opportunities to create (more) impact by assuming they know what their audience wants. Vincent demonstrated that behavior change starts with understanding what truly drives people. Only when you understand how to appeal to your audience, you can influence their behavior.
Gr8 talking to you
Once again, it was an afternoon filled with inspiration, sharp insights, and an engaged audience. It made us reflect on our own behavior, both personally and professionally. Now, it’s time to take action. Together, let’s roll up our sleeves for a sustainable future.