Merk-Echt: New Brandstory for Brand Guardians
A strong brand starts with a solid foundation. Merk-Echt had that covered. But what it still needed was an energetic and inspiring brand story. gr8 crafted this ‘manifesto’ and helped translate it into engaging online (social) content. .
From brand positioning to campaigns and communication
Merk-Echt first took an internal deep dive into their brand positioning. What are our drivers and core values? What do we believe in? But also: what does our target audience look like, what choices are we prepared to make, and what do we want—and can we—promise them?
Based on these insights, gr8 crafted the brand story: a compelling, all-encompassing narrative on the why, how, and what. Straight to the point yet comprehensive. This brand story set the tone for Merk-Echt’s online content and the branding campaign across radio and print.
We transformed the brand story into a ‘manifesto’: a promise to the entrepreneurial audience that Merk-Echt wholeheartedly believes in and stands for. Signed by “The Brand Guardians”—a recognizable term we carried through in the rest of the (campaign) communication. The manifesto was given a prominent place on Merk-Echt’s website. gr8 also revised the website copy, aligning it with the new brand positioning.
Sharper positioning
With this approach, Merk-Echt achieves sharper and more recognizable positioning across its own (social) channels and campaigns. Additionally, we crafted SEO-optimized content for their channels to ensure Merk-Echt makes significant strides in organic search results. We wrote over 50 (!) in-depth blogs covering the how, what, and why of brand protection to reinforce the brand story.
Could your brand story or plan use a bit more *substance* to reach your audience effectively? We’d love to brainstorm with you—at least you’ll get an honest opinion in return.