Say HI to AI: How to Make AI Work for Your Brand
Are you already using AI for your communications? It feels like a devil’s dilemma. If you don’t, you risk falling behind the competition. But if you do, you’re likely to create the same run-of-the-mill content as that very competition.
The rise of AI means that organizations are increasingly taking things “in-house.” And they’re absolutely right! Yes, as a communication agency, we genuinely believe this. These days, it’s perfectly reasonable to handle (part of) your communications with AI. But if everyone is doing it, how do you stand out from the crowd?
The Problem and Opportunities of AI
The “run-of-the-mill” problem is a common concern when it comes to AI. Now that anyone with an internet connection can create content, we’re seeing an overwhelming flood of communication. There’s more and more information, making it increasingly difficult to reach your audience effectively. But while AI is a big part of this problem, ironically, it also holds the solution. The key lies in making AI work smartly for your specific organization. Many people use AI tools as they would Google: they give a command and accept the answer uncritically. But AI can learn from you—and that’s an opportunity many organizations are leaving untapped.
An intelligent one-two punch
AI can do a lot, and it can learn even more. But we also know that AI doesn’t work without HI—Human Intelligence. Just like any learner, AI needs a teacher. AI and HI will have to work together. Collaboration with technology is key to tomorrow’s communication, and we are always seeking that collaboration. That’s why, as a communications agency, we don’t focus on how to outsmart AI but on how to use it as an extension of what we do. The answer: CustomGPT.
What is a CustomGPT?
ChatGPT is undoubtedly the most widely used AI tool at the moment. One of its relatively new (and lesser-known) features is CustomGPT. This feature combines the learning capability of AI with everything we do at gr8 agency. A CustomGPT is a tailor-made machine learning model—in simple terms, a ChatGPT fully customized to a specific brand. In our sessions with clients, we’ve been exploring brand stories for years, uncovering what sets them apart, their unique Tone of Voice, and the pains and gains of their target audiences. All elements that help a brand stand out rather than fade into the background. And it’s the perfect foundation for a CustomGPT, enabling you to create tailored content for your target audience(s) right away.
From Brandstory to Superstar Intern
AI may be one of the reasons why the risk of being overlooked is greater than ever, but it can also help you stand out like nothing else. For instance, you can teach ChatGPT all about your brand story, your target audiences, and your unique tone of voice. This way, you create a superstar intern that can tackle a variety of brand-related tasks—from social media and newsletters to ads, proposals, job postings, engaging posts, and campaigns. But even as a knowledge base or researcher, your CustomGPT becomes an unmatched talent! The only downside: this intern doesn’t fetch coffee.
Features on this superstar intern’s resume:
- Creative, solution-oriented thinker.
- Excellent at ensuring brand consistency.
- Securing knowledge and experience (and gladly helps new employees get started).
- Encourages everyone in the organization to stay focused on the brand.
- Doesn’t like blank pages and loves to inspire colleagues.
Seeing is believing.
Ready to get started with AI for your brand, but not sure where to begin? Or would you like to see firsthand how a CustomGPT can work for your organization? We’re excited to help you discover it!