We. You. Them. gr8, Agency for Society.
Society is made up of people with different perspectives, backgrounds and experiences. We. You. Them. And that diversity can be a challenge for organisations wanting to communicate their mission, ideas and value to the world around them.
But how do you tell your story to such a broad audience?
To break down barriers with communication, you need to find common ground between your message and the people you want to reach. Real connection starts with listening. With understanding where others are coming from. And with stories that invite, not impose.
At gr8, we embrace that challenge. And we believe in tackling societal issues. Together. But how?
Communication as a bridge
Communication can be a bridge between worlds, beliefs and experiences. Not a one-way message, but an open invitation. No marketing tricks, but stories that feel close and real.
It starts with understanding: who are your audiences? What drives them? Where do doubt, distrust or resistance live? Only when you understand that, can you shape a message that doesn’t just reach people, but actually resonates.
We help organisations find and tell that story. Always in close collaboration, by diving into your audiences and your brand together. Because strategy that makes an impact has to be rooted in the world around you. In your audiences.
Our approach is built on three pillars:
Strategy
Good communication starts with a clear question: what do you stand for, who are you here for, and why does your story matter? We help you define your mission, truly understand your audience, and make your message relevant.
Create
A strong story needs a creative translation. We create work that moves, surprises and inspires action. From campaigns people can see themselves in, to assets that spark dialogue. Always with a focus on real societal impact.
AI x HI
AI doesn’t replace human creativity, it enhances it. At gr8, we combine AI with HI: Human Intelligence. That makes communication not just more efficient, but more human. We use AI in a practical and responsible way. In strategy, audience analysis and content creation.
The result? Communication that’s not just smart, but meaningful. And that makes a real difference in society.
Effective communication starts with strategy, comes to life through creative campaigns, and gains extra power through smart use of technology.
We apply this approach in every domain that touches society:
Health and Social Care
In Health and Social Care, it’s not just about caring for people; it’s about caring with them. That calls for communication that builds trust and invites open dialogue. Even around sensitive topics like loneliness.
Education
Education is about more than learning; it’s about shaping our future. But connecting with the newest generation of students isn’t always easy. We help institutions position their programmes in a meaningful way, and engage students with stories that speak to their world.
Governments
Policy only works when people understand it, and see themselves in it. We help governments translate complex plans into clear, compelling stories that resonate. Whether it’s about inclusion, digital transformation or spatial development, we always look for the right tone, timing and language. Because building — and keeping — public support is essential.
Economy
Real economic value only exists when it also creates social value. Economic growth isn’t a goal in itself, it’s a means to a better life. We help organisations show their societal relevance. From sustainable transition to digital security, we connect growth with purpose and activate people to be part of the change.
Make sure society sees itself in your story. With narratives that connect rather than divide. With campaigns that move people and inspire action.
Working on policy, healthcare, education or innovation with social impact? Let’s create a story that resonates. One that sparks something.
Because a great plan needs gr8 communication.