REWIN

REWIN facilitates regional collaboration and drives innovative applications in West-Brabant. This is essential to set the right course for economic growth and to inspire and activate entrepreneurs. We help REWIN uncover and tell the right stories, inspiring as many entrepreneurs as possible to become part of the bigger plan: building a prosperous region together through a triple helix approach.

gr8 agency has powerfully and clearly captured the complex role of the Economic Board West-Brabant in a compelling story. This provides direction for the communication strategy, which we are now bringing to life through storytelling. We followed a similar approach for the economic pillar of Plantbased. Under gr8's guidance, the existing 'plant-based' ecosystem has been revitalized and transformed into the Plantbased Network, building on the defined ambition to lead this green transition.

Stephanie ter Borg, director REWIN

Brandstory and storytelling Economic Board West-Brabant

The Economic Board West-Brabant consists of representatives from business, government, and education. Together, they shape the region’s economic agenda. To increase the board’s impact, there’s a need for greater visibility. Who are they, what drives them, and what is their vision? On behalf of REWIN, we first outlined the bigger plan, and then launched stories on each topic to inspire and motivate entrepreneurs. From in-depth articles to inspiring films.

Interviews with board members
Workshop
Communication plan and brandstory
Storytelling content

Communication plan, proposition, and identity for the Plantbased Network

One of the pillars of the economic agenda is the plant-based transition. With a group of ambitious, driven, and open-minded entrepreneurs and leaders, the foundation for a strong network has been laid. By working together, this region aims to lead the plant-based movement, driving the reduction of fossil and animal-based resources. Through various workshops, we created shared energy, stories, and ambitions, resulting in the Plantbased Network becoming a key player in this transition. Contributing to an important social movement while driving economic growth—this fits our agency perfectly.