Port of Moerdijk
At Port of Moerdijk, safety is at the top of the agenda. With more than 400 companies spread across 2,600 hectares of port and industrial land, it’s a key hub for road, water, rail, and pipelines. However, risks are always looming. Physical and social safety, environmental concerns, and crime are significant challenges. That’s why these issues are key focus points for communication. We assist Port of Moerdijk in using communication as a tool for creating a safer environment.
Port Alert Moerdijk: proposition, identity, and campaign
With the launch of its own Safety & Security App, Port of Moerdijk aims to boost engagement and keep stakeholders fully informed about the safety status in the area. gr8 was asked to support the communication efforts. We came up with the name (Port Alert Moerdijk), developed the identity, designed the app’s user interface, and wrote the brand story (You have safety at Port of Moerdijk in your own hands). We then created the materials to make the app known and desired by the target audience. After all, who wouldn’t want to have control over their own safety?
- Name and identity
- Brandstory
- Interface design app
- Campaign materials
