Municipality of Breda

Digitalization and ‘smart city’ are hot topics, and Breda is no exception. Digital innovations provide new solutions for complex societal challenges, helping to keep the city a pleasant place to live for everyone. Through the Bredata master plan, the City of Breda has made its ambition clear: it aims to be a leader in digitalization. But in true Breda style: putting people first.

gr8 agency helps us clearly convey the Bredata story, which focuses on the digitalization of society, to various target groups. After several workshops, a powerful narrative was developed that forms the foundation for communication about digitalization in and for Breda. It's a topic that affects many people and can be quite challenging from a societal perspective, making precise communication essential.

Judith van Brussel, Program Manager Bredata

Strategy and storylines Bredata

‘Breda wants to become the most digitally inclusive city in the Netherlands.’ That’s Bredata’s ambition. But how do you bring such a bold goal to life — and make sure it’s more than just a good idea on paper?

With 15 ongoing digitalisation projects and a wide range of stakeholders (read: target audiences), defining the right communication structure and key messages was no small task. Because what do you tell whom — and how? That communication challenge brought the Municipality of Breda to gr8 agency. The goal: sharpen the message and bring structure to the story.
Through a series of working sessions, we helped the team focus their communication efforts. We wrote the stories behind the strategy and shaped key communication moments — like the Smart City Expo in Barcelona. Today, we continue to support the Municipality of Breda and the Bredata team with hands-on communication support.

Workshops
Narrative Bredata
Message house
Activation Smart City Expo
Ongoing sparring partner

Movies for Smart City Expo ‘24

How do you show the world that your city is leading the way in digital inclusion and innovation?
The Smart City Expo is the world’s leading annual event for urban innovation. And Breda was right there — a city where technology meets humanity. Breda seized the opportunity to take the stage not once, but twice at Smart City Expo 2024. But true to its roots, Breda didn’t just show what it’s doing — it showed why it matters.

And that doesn’t stop at two presentations for the Smart City Expo. These are stories worth sharing — stories that resonate with a broader audience and inspire other cities to use digitalisation to build open, welcoming communities. That’s why we created two powerful films, built around these core ideas.

A City Without Obstacles – How does Breda use the Beter Bereikbaar app to make everyone feel welcome?
Heartbeat of the City – How does Breda create a vibrant, safe city centre — with smooth traffic flow to match?

Through powerful storytelling, we’re helping Breda strengthen its position as a leading Smart City.
Tip: you’ll find the films below!