Bostik

Bostik, part of the Arkema Group, is a leading global adhesive manufacturer. Originally established in the professional market, Bostik has steadily grown into a powerful consumer brand. We support Bostik with a wide range of international challenges and strategic plans. From building the Bostik brand to launching new products. From communication strategy to campaign development.

With gr8 as a partner, it feels like Bostik has gained new colleagues. I can fully trust that our brand story is delivered powerfully in every project, from branding to product launches.

Robert Louer, Head of Global Branding

Global brand movie

Bostik’s brand promise is ‘Attached To Your World’. With this, Bostik aims to show its value in everyone’s life. The first step in the branding process is to demonstrate what Bostik means — in our society and to various target groups. A thorough exploration of the Global Business Units provided us with the right insights to create a film that strengthens Bostik’s position in the minds of stakeholders, with Bostik employees taking center stage.

Interviews with management & stakeholders
Communication strategy
Creative concept
Worldwide coordination/production
Launchplan, intern and extern

Introduction Fast Glue Ultra+

Bostik is making strides in the field of sustainability, as demonstrated by the launch of Bostik Fast Glue Ultra+. This innovation is a prime example of the collaboration within the Arkema Group. Fast Glue Ultra+ is a high-quality super glue made with 60% biobased materials, making Bostik the first in the world to achieve this. In short, plenty of reason to communicate about it. The diverse range of target groups and the sustainable nature of this product make the challenge even more exciting. It calls for careful messaging, precise formulation, and selecting the right channels. A thoughtful strategy and creative translation into content that engages the target audience with what matters most to them. This story highlights the ultimate combination of high performance and sustainability.