Bostik

Bostik, part of the Arkema Group, is a leading global adhesive manufacturer. Originally established in the professional market, Bostik has steadily grown into a powerful consumer brand. We support Bostik with a wide range of international challenges and strategic plans. From building the Bostik brand to launching new products. From communication strategy to developing campaigns

With gr8 as a partner, it feels like Bostik has gained new colleagues. I can fully trust that our brand story is delivered powerfully in every project, from branding to product launches.

Robert Louer, Head of Global Branding

Global brand movie

Bostik’s brand promise is ‘Attached To Your World’. With this, Bostik aims to show its value in everyone’s life. The first step in the branding process is to demonstrate what Bostik means — in our society and to various target groups. A thorough exploration of the Global Business Units provided us with the right insights to create a film that strengthens Bostik’s position in the minds of stakeholders, with Bostik employees taking center stage. Literally, as stars of the brand movie.

Interviews with management & stakeholders
Communication strategy
Creative concept
Worldwide coordination/production
Launch plan, internal as well as external

Introduction Super Glue Ultra+

Bostik is taking big steps in the field of sustainability, as demonstrated by the launch of Bostik Fast Glue Ultra+. This innovation is a prime example of the collaboration within the Arkema Group. Fast Glue Ultra+ is a high-quality fast glue made with 60% biobased materials, making Bostik the first in the world to achieve such glue. In short, plenty of reason to tell this story. The diverse range of target groups and the sustainable nature of this product make the challenge even more exciting. It calls for careful messaging, precise formulation, and selecting the right channels. A thoughtful strategy and creative translation into content that engages the target audience with what matters most to them. This story highlights the ultimate combination of high performance and sustainability.

Note: during the project, the name was changed to Super Glue Ultra. In some of the expressions below, the name Fast Glue Ultra+ is still used.

Strategy: target group and messaging
Creative concepts
Internal and external campaign
Social media strategy and content

Relaunch stationery range

Bostik has enhanced its stationery range, products designed for creative crafters, hobbyists, and students. And that calls for a strong campaign. One creative concept for consumers across the globe. Tackling such a challenge begins with gaining a deep understanding of the target audience. Who are they, what drives them, and what relevant insights can we gather? These insights were translated into personas and a brand story, which were then applied to creative campaigns. With a bold and recognizable visual identity. One single concept for a launch around the world.