John West
Regaining market leadership and becoming the absolute number one brand in canned fish—that was John West’s ambition. In a long-term collaboration, we made the brand visible and, most importantly, relevant to various target groups. By placing the consumer at the heart of all communication, we ultimately succeeded in realizing this ambition.
Positioning and campaigns
Building a strong brand starts with knowing what you stand for. But equally important is connecting with your target audiences. Do you know what motivates them? Or what holds them back? For John West, this approach was the foundation of its success. We aligned the brand seamlessly with key audience insights. Different target groups, different messages, different channels, and ambassadors—everything aimed at creating the best connection with the audience. Over the course of several years, we successfully returned the brand to the number one position in the Netherlands.
- Brandstory
- Persona’s
- Communication strategy
- Partnerships
- Campaigns
- Website and social media content
