Carlton Hotel Collection

There’s no hotel chain as versatile as the Carlton Hotel Collection. Unlike uniform chains, Carlton is characterized by surprise and variety. Each hotel has a unique personality. We help the hotels build their own identity and narrative, ensuring that all communication attracts the right target audiences and inspires them to enjoy a surprising stay.

Working with gr8 provides our teams with valuable communication insights into our various target groups. gr8 also helps us create spot-on content, which is essential for us to effectively profile our hotels.

Christa van Camp, Commercial Director Carlton Hotel Collection

Carlton Oasis: Rebranding of a unique hospitality concept

Welcome to Carlton Oasis, the distinctive hotel in Spijkenisse, near Rotterdam. The hotel has recently undergone an impressive transformation, featuring a high-end restaurant (ROAM) and the Desert Inn Pub, ‘the most playful bar in town.’ Launching three hospitality brands within one location requires a thoughtful approach. We developed sharp, complementary propositions, giving each brand its own story and identity within the bigger story.

Workshops (persona’s and brandkey)
Guest journeys
Brandstories for three brands
Campaigns
Website and social media content (photo, film and copy)

HUP Hotel: Positioning and campaigns

With its unique location next to the sports fields in Mierlo, HUP has always delivered on its promise: this is where you come for an active getaway. From the very start, gr8 agency has been involved in the communication. We mapped out the target groups and guest journeys, crafted the brand story ‘The most active hotel in the Netherlands,’ and developed the campaign ‘We make a sport of everything,’ along with content in every format—from TV to online. HUP has truly become a hotel like no other.

Website and social media content (photo, film and copy)
Guest journeys
Brandstory
Brand movie
Campaigns and content

Carlton Beach: from strategy to sunny campaigns

The Carlton Beach Hotel is an iconic hotel in Scheveningen, situated at the crossroads of beach, dunes, and Het Zwarte Pad, full of beach clubs and pavilions. A fantastic location with one big challenge: the competition between hotels in Scheveningen is fierce. The new, unique concept rooms and the upcoming transformation of the hotel provide the opportunity to launch a fresh and vibrant brand concept. We offer full support, from target audience insights to press releases and campaigns. The sun is always shining here!