Carlton Hotel Collection

There’s no hotel chain as versatile as the Carlton Hotel Collection. Unlike uniform chains, Carlton is characterized by surprise and variety. Each hotel has a unique personality. We help the hotels build their own identity and narrative, ensuring that all communication attracts the right target audiences and inspires them to enjoy a surprising stay.

Working with gr8 provides our teams with valuable communication insights into our various target groups. gr8 also helps us create spot-on content, which is essential for us to effectively profile our hotels.

Christa van Camp, Commercial Director Carlton Hotel Collection

Carlton Oasis: Rebranding of a unique hospitality concept

Welcome to Carlton Oasis, the distinctive hotel in Spijkenisse, near Rotterdam. The hotel has recently undergone an impressive transformation, featuring a high-end restaurant (ROAM) and the Desert Inn Pub, ‘the most playful bar in town.’ Launching three hospitality brands within one location requires a thoughtful approach. We developed sharp, complementary propositions, giving each brand its own story and identity within the bigger story.