gr8 news

To truly break through the wall of your audience, knowledge of communication is essential. On this page, we share the latest insights, trends, and updates.

From tips on storytelling and conversion-driven content to behavior-based communication and the latest developments in AI. All designed to help you understand your audiences better and strengthen your communication strategy.

Tip: Don’t want to miss a thing? Sign up for our newsletter!

The Minority Cabinet: communication and behaviour as the foundation cover
Leestijd: 3 minuten The Minority Cabinet: communication and behaviour as the foundation
Breaking taboos with communication: real men don’t cry cover
Leestijd: 3 minuten Breaking taboos with communication: real men don’t cry
Behaviour as a KPI for effective communication: how do you define a behavioural goal? cover
Leestijd: 3 minuten Behaviour as a KPI for effective communication: how do you define a behavioural goal?
Leestijd: 3 minuten Oh, oh Odido. What happened there?
Effective campaigns: from "nice idea" to impactful creativity cover
Leestijd: 4 minuten Effective campaigns: from “nice idea” to impactful creativity
Good communication is no coincidence: strategy as your foundation cover
Leestijd: 5 minuten Good communication is no coincidence: strategy as your foundation
Is the persona passé? This is how you truly gain insight into what drives audiences cover
Leestijd: 4 minuten Is the persona passé? This is how you truly gain insight into what drives audiences
Leestijd: 4 minuten Google’s Gamechanger and GEO: Getting Found by AI
Leestijd: 4 minuten The Brand Story as a Vital Tool for Communication
Leestijd: 3 minuten Custom GPTs: AI that Speaks Your Brand Language
Leestijd: 4 minuten Great Talks 3: Paying Attention to Attention
Leestijd: 4 minuten Tone Of Voice: the voice of your brand
Leestijd: 4 minuten 10 ChatGPT Tips for Smarter Brand Communication
Leestijd: 1 minuut Samen Digitaal Veilig in 2025
Blog inclusieve communicatie
Leestijd: 4 minuten Inclusive Communication: How to Reach a Broad Audience
Great talks
Leestijd: 3 minuten Great Talks 2: Greenwashing or Absolute Necessity?
Blog AI
Leestijd: 4 minuten Say HI to AI: How to Make AI Work for Your Brand
Leestijd: 4 minuten Get a grip on your target audiences
Storytelling: maak impact met je merk
Leestijd: 5 minuten Converting with your brand story: how to c apture your audience’s attention
Leestijd: 2 minuten Communicating about doing good: not done?
Leestijd: 6 minuten The failing of the funnel: what this model lacks
Leestijd: 3 minuten The Golden Circle: more relevant than ever in the age of AI?
Leestijd: 5 minuten Be honest—how often do you check your assumptions?
Leestijd: 2 minuten Plant-Based Focus on the West Brabant Region
Leestijd: 2 minuten Merk-Echt: New Brandstory for Brand Guardians
Leestijd: 3 minuten Brand Archetypes: amplifying your impact with personality
Leestijd: 4 minuten Great Talks: pleading for humanity in the digital age
Leestijd: 3 minuten Whirlpool: The Foodfight is on!
Leestijd: 2 minuten BLOS: showing character with a strong story
Leestijd: 2 minuten Dremel: making international content work
Wat we doen
Over gr8 agency